(DETROIT, Michigan) – The Detroit School of Rock and Pop Music unveiled their new organization logo during their recent marketing summit. Executive Producer of the school Jason S. Gittinger unveiled it.
The multi-color logo, designed by Animated Noise Studios of Columbus, Ohio, visually tells the observer that this logo is all about the one thing students of The Detroit School of Rock and Pop Music™ want to do, ROCK. This graphic image, with heavy emphasis on the name, offers immediate brand identity for the soon-to-be-built school of rock.
The logo incorporates action and balance, highlighting prominent features of both a rock guitar and the ever present flames of rock imagery. The strong asymmetrical design shows the outline of the ever-popular Fender Stratocaster guitar angled in such a way as to be ready for someone to walk up and rock. Rocking out on this one would be tough though as the guitar has been set on fire by one of the school’s rocking soloists. The lettering is stylized; depicting the form and function of a normal education environment, in stark contrast to the guitar aflame. Four colors are prominently featured in the logo: black, white, red and a gradient of orange showing the “heat” aspect of the flaming rock guitar.
Matt Fox, President/Owner of Animated Noise Studios explained the reason behind the design: “The design objective was to create a high-recognition logo utilizing both a conventional educational text design and a contemporary rock guitar on fire. The flames obviously emphasize heat. The words “DETROIT SCHOOL” are given a bold treatment. The entire design harkens back to the old 70’s rock magazine exploitation treatments to compliment the rock and roll allure.” The company has also designed logos and web sites for The Mega 80’s, Chimara, Gitit Productions, and Brass Jar Music, to name a few.
The Detroit School of Rock and Pop Music will be the first facility of its kind in the Detroit metro area to combine a curriculum of private instruction, ensemble instruction and concerts in the rock and pop music idiom. The school space will include private lesson rooms, ensemble rehearsal rooms, a large lobby, recording studio and multi-function theater/performance area. A library will serve as a clearinghouse for a growing collection of archival and educational materials. The library will be designed to promote the historical aspect of the industry, while providing students a space for the studying and cataloguing of historical items regarding rock and pop music, past and present.
The Detroit School of Rock and Pop Music is on the brink of what will be one of the most significant contributions to students of the arts in the Detroit metro area in some time; the establishment of a diverse musical community focused on the pursuit of excellence through a positive, motivating, and educational environment.
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A downloadable graphic of the new logo is available by clicking the link below:
THE DETROIT SCHOOL OF ROCK AND POP MUSIC LOGO
Interviews with staff members of The Detroit School of Rock and Pop Music also are available.